Magic Myst will be available starting mid-November exclusively at and will retail for $35. If you have 400 followers and you’re talking about something that you love, that’s important." "It doesn’t matter how many followers you have. Speaking on the topic of social media - ICYMI, In Common has already made an understated debut on Instagram - Lee and Capri dish on the power of curating a virtual presence, and why they plan on using the platform to foster a community of positivity - and yes, really good hair. "It’s taken us this long to even do a product line because this is the first time that we’re like, ‘This is it.’" "We do everything because we’re passionate about it," Lee says. (At least not yet.) When discussing plans for the brand, Lee and Capri made it clear that they're not about creating new launches simply because they're "supposed to." During our conversation, they assure me that everything they put their stamp on will be intentional, and come from a need of their clients or fellow hairstylists. " something that everyone can include in whatever routine they already have." In a nutshell, In Common isn't looking to replace every product in your arsenal.
"It’s vitamins for your hair," Capri explains. The Magic Myst Universal Elixir from In Common Beauty is a vitamin-packed, multi-functional leave-in detangler spray that works to protect, strengthen and hydrate hair.
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